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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | Marketing-Cloud-Account-Engagement-Specialist |
| Available Languages: | English |
| Exam Price: | $200 USD |
| Real Exam Qty: | 60 |
| Passing Score: | 65% |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Certificate Validity Period: | 2 years |
| Exam Format: | Scenario-based questions, Multiple choice |
| Exam Duration: | 90 minutes |
| Recommended Training: | Salesforce Trailhead Learning Path |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: | ![]() |
| Exam Way: | Online proctored or in-person at authorized test centers |
| Pre Condition: | 6–12 months of hands-on experience with Marketing Cloud Account Engagement platform; practical experience building and executing marketing workflows |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist |
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Email creation and sending process - Email deliverability and compliance - Email types, templates and capabilities - Email reporting and performance analysis |
| Visitors and Prospects | 8% | - Visitor-to-prospect conversion process - Prospect data management and audits - Prospect activity and engagement analysis |
| Administration | 11% | - Scoring and grading model configuration - Data synchronization between Account Engagement and Salesforce - Recycle bin functionality and data recovery - Field creation, mapping and management |
| Forms, Form Handlers and Landing Pages | 20% | - Landing page design and deployment - Performance metrics and optimization - Form handler setup and integration - Form creation, configuration and use cases |
| Engagement Studio | 17% | - Program logic, triggers and actions - Building and updating engagement programs - Program performance and optimization - Program structure and components |
| Lead Management | 24% | - Static and dynamic lists creation and segmentation - Automation rules and segmentation rules - Completion actions and page actions - Lead lifecycle management |
At present, the Marketing-Cloud-Account-Engagement-Specialist exam requires a passing score of 65% and costs $200 USD to register. Salesforce controls both figures, so confirm them on the official site before you book.
The latest exam information lists 60 questions for the Marketing-Cloud-Account-Engagement-Specialist exam, to be completed in 90 minutes minutes. Rehearsing under these conditions in the online engine is the closest thing to sitting the real test.
The Salesforce Marketing Cloud Account Engagement Specialist blueprint is organized into these principal domains:
Additional domains follow in the full official outline, and our bank spans them all.
Salesforce recommends these official training options:
If formal classes fit your budget and calendar they add structure; otherwise, disciplined self-practice with a current bank covers the same ground.
A team of professional IT experts and certified trainers who focus on this exam field — and who keep the Marketing-Cloud-Account-Engagement-Specialist bank under constant updating so every candidate prepares smoothly. Every answer is expert-verified, and you can check the accuracy yourself with a free demo before buying. The online test engine deserves special mention: it simulates the actual test environment, supports Windows, Mac, Android, and iOS, carries no installation limits, and lets you practice without limits of time or location — a smooth preparation process for office workers who cannot attend classes.
Upon successful payment, our system automatically sends the product to your mailbox — typically within about a minute — with an instant download link on screen. If nothing arrives within two hours, check your spam folder and contact support. Once purchased, updates are free for 365 days: whenever a new version is released, the updated Marketing-Cloud-Account-Engagement-Specialist bank is sent to your email immediately. A 50% renewal discount applies after the period ends.
Salesforce specifies the following prerequisites for the Salesforce Marketing Cloud Account Engagement Specialist: 6–12 months of hands-on experience with Marketing Cloud Account Engagement platform; practical experience building and executing marketing workflows.
Verify the details on the official certification page before registering.
Documented and honored. If you fail the corresponding exam within 60 days of purchase, send a scanned copy of your enrollment slip and your official Score Report PDF within two days of the exam date; verified claims are refunded in full within seven days. Exclusions: exams taken within three days of purchase, candidate names that differ from the payer, and free or expired products. If you have another exam in mind, you can instead exchange your product for two others of equal value at no charge.
Registration runs through the official channels below:
Choose a test center or online appointment, and book early to keep your preparation timeline comfortable.
What must be created using the classic email builder in order to send an autoresponder?
Correct Answer: B 🗳️
Explanation: Only visible for Prep4sureGuide members. You can sign-up / login (it's free).
Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?
Correct Answer: C 🗳️
A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
* https://www.tenoxsoft.eom/products/A
* haps://www.tenoxsoft.con-i/products/B
* https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?
Correct Answer: D 🗳️
Explanation: Only visible for Prep4sureGuide members. You can sign-up / login (it's free).
Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)
Correct Answer: A,B,C 🗳️
Explanation: Only visible for Prep4sureGuide members. You can sign-up / login (it's free).
What does Marketing Cloud Account Engagement use to track HTML email opens?
Correct Answer: A 🗳️
Explanation: Only visible for Prep4sureGuide members. You can sign-up / login (it's free).
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