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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases.
NTO would like to send out a thank you email the first time they Show up in the file drop.
How should Journey Builder be configured to meet this requirement?

A) Configure Journey Email Send to dedupe on email address.
B) Configure Journey Settings to 'allow no re-entry.
C) Configure Journey Entry Event to 'allow no re-entry.'

2. Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?

A) Add each Send Email activity to different steps in an automation.
B) Include a Verification activity between each step of an automation.
C) Add each Send Email activity to a single step in an automation.

3. A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

A) Scoring Split
B) Frequency Split
C) Path Optimizer

4. The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sendspromotional emails.
What should the marketer do to prevent this problem?

A) Segment email sends by domain.
B) Configure Send Throttling.
C) Use Delayed Delivery

5. Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?

A) Einstein Engagement Scoring
B) Google Analytics Audience
C) Path Optimizer

Solutions: