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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Journey Orchestration | 25% | - Reporting and performance analysis - Entry sources and audience evaluation - Journey design and best practices - Comparison between Datorama and Google Analytics - Activities and decision splits |
| Topic 2: Einstein for Marketing Cloud | 23% | - Einstein Engagement Frequency - Einstein Engagement Scoring - Einstein Copy Insights - Send Time Optimization - AI-powered personalization and prediction |
| Topic 3: Mobile (SMS/Push) | 13% | - GroupConnect and WhatsApp integration - MobileConnect features and capabilities - Mobile Studio configuration and usage - MobilePush tools and functionalities |
| Topic 4: Triggers | 7% | - SOAP and REST API triggers - Data extension and trigger management - Event-driven automation |
| Topic 5: Interaction Studio | 8% | - Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities |
| Topic 6: Social Studio | 10% | - Content management and moderation - Social media publishing and engagement - Social analytics and reporting |
| Topic 7: Ad Studio | 12% | - Integration with advertising platforms - Campaign management and optimization - Audience targeting and segmentation |
1. When are customers eligible to be send a message in STO(when customer will engage then its sent)
A) At the hour user engages Within the next 24hours
B) immediately when the STO activity arrives
C) Within the first minute of next hour.
D) with the next hour
2. How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
A) Biweekly
B) daily
C) hourly
D) monthly
3. Which two concepts are types of Journeys?
Choose 2 answers
A) Triggered
B) Single-send
C) Promotional
D) Multi-step
4. Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers
A) Banner
B) Content
C) Operating System
D) Brower
E) Product
5. Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
A) On the facebook ad channel
B) Journey builder
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: A,B | Question # 4 Answer: A,B,E | Question # 5 Answer: B |
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