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| Section | Objectives |
|---|---|
| Segmentation and Calculated Insights | - Explain calculated insights - Create and manage segments |
| Data Cloud Overview | - Describe the Data Cloud ecosystem and how it fits into the Salesforce platform - Explain the purpose and functionality of Data Cloud |
| Data Ingestion and Modeling | - Describe data streams and data sources - Explain data modeling concepts including Data Model Objects (DMOs) |
| Activation | - Configure activations to various targets - Describe activation use cases |
| Identity Resolution | - Explain the purpose and configuration of Identity Resolution - Describe matching and reconciliation rules |
| Data Cloud Reporting and Analytics | - Utilize Data Cloud reports and dashboards |
| Data Cloud Setup and Administration | - Manage Data Cloud permissions and security - Configure Data Cloud settings |
1. A company wants to include certain personalized fields in an email by including related attributes during the activation in Data Cloud. It notices that some values, such as purchased product names, do not have consistent casing in Marketing Cloud Engagement. For example, purchased product names appear as follows: Jacket, jacket, shoes, SHOES. The company wants to normalize all names to proper case and replace any null values with a default value.
How should a consultant fulfill this requirement within Data Cloud?
A) Create a streaming insight with a data action.
B) Use formula fields when ingesting at the data stream level.
C) Create one batch data transform per data stream.
D) Create one batch data transform that creates a new DLO.
2. Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention.
Which two options should a consultant configure when ingesting this data stream?
Choose 2 answers
A) Ensure the refresh mode is set to "Full Refresh.''
B) Ensure the refresh mode is set to "Upsert".
C) Ensure the filename contains a wildcard to a accommodate the timestamp.
D) Ensure that deletion of old files is enabled.
3. A consultant is troubleshooting a segment error.
Which error message is solved by using calculated insights Instead of nested segments?
A) Segment is too complex.
B) Segment can't be published.
C) Segment population count failed.
D) Multiple population counts are in progress.
4. When trying to disconnect a data source an error will be generated if it has which two dependencies associated with it?
Choose 2 answers
A) Activation target
B) Data stream
C) Activation
D) Segment
5. Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant created a segment to meet this requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week.
What should the consultant use to remove the recent customers?
A) Streaming insight
B) Batch transforms
C) Related attributes
D) Segmentation exclude rules
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B,C | Question # 3 Answer: A | Question # 4 Answer: B,D | Question # 5 Answer: D |
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