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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-personalization-ap---AP-216
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To prepare for the Marketing-Cloud-Personalization Exam, candidates should have experience using Salesforce Marketing Cloud and understand how to create personalized campaigns in Email Studio, Mobile Studio, Social Studio, Advertising Studio, and Web Studio. Candidates should also be familiar with customer journey mapping and segmentation, as well as analytics and reporting in Marketing Cloud. Salesforce offers training and certification study materials to help candidates prepare for the exam.Aspiring marketing professionals who wish to demonstrate their expertise in leveraging Marketing Cloud to create engaging customer experiences and drive revenue growth are encouraged to pursue the Marketing-Cloud-Personalization Exam.
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Setup & Administration | 6% | - User attributes and identity system - Initial platform setup |
| Topic 2: Data Integration | 14% | - ETL feed system - Event API - Data flows in and out of Marketing Cloud Personalization - Salesforce Connector |
| Topic 3: Segmentation | 18% | - Journey Builder segment listener - Export segments - Goals and reporting - Segment rules and filters |
| Topic 4: Activation | 18% | - A/B Testing - Email and mobile campaigns - Server-side campaigns |
| Topic 5: Sitemap | 18% | - Unified customer profile - Content zones - Web SDK implementation - Catalog and page mapping |
| Topic 6: Einstein Capabilities | 10% | - Ingredients and recommendation tuning - Einstein recipes |
| Topic 7: Solution Overview | 16% | - Core components and terminology - Real-time Interaction Management (RTIM) value and use cases - Marketing Cloud Personalization fundamentals |
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