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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

Question 1

Joan is about to enroll in the Google AdWords for her travel agency for her European business. She wants to target clients throughout Europe using English, Spanish, French, and Flemish ads. Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple languages?

A. Create four ad groups - one for each language.
B. Use English only, as it's the most common of the four languages she's targeting.
C. Create four campaigns - one for each language.
D. Create four ads - one for each language.

Question 2

Andrea is the webmaster for her company's website that sells scrapbooking products online. She wants to make sure that when she reviews data collected from Google Analytics, it doesn't include statistics from people originating within her own domain. She creates a filter that excludes traffic from her defined domain. How will Google determine whether the traffic visiting her website should be included or excluded?

A. Google will perform a reverse lookup on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.
B. Google will examine the header file of the incoming traffic to determine if the visitor originates from the domain that should be excluded.
C. Google won't be able to achieve this goal. The filter to exclude traffic from a specific site is for referral traffic, not for visitor traffic.
D. Google will perform NSLOOKUP on the visitor's IP address to determine whether the visitor is from a domain that should be filtered out.

Question 3

Rex is a Google AdWords consultant for a new client. Rex is explaining why the client should use conversion tracking on their website. Which one of the following reasons is the most compelling and accurate reason to use conversion tracking along with Google AdWords?

A. Conversion tracking allows the client to track changes in bids for better return on investme nt.
B. Conversion tracking helps the client see before and after performance for website optimizat ion.
C. Conversion tracking allows the client to see overall website performance.
D. Conversion tracking allows the client to see the profitability of a keyword.

Question 4

Ed is reviewing the money he has spent on Google AdWords and comparing it to the revenue that it has generated. If Ed has spent $8,000 on advertising and earned $21,000 from the sales as a result of the advertising, what is his return on investment?

A. 16.25 percent
B. $21,000
C. $13,000
D. 162.5 percent

Question 5

Joan is creating a search query performance report in Google AdWords. Before Joan runs the report, she would like to see what columns are included in the report. How can she see this information from the Report Center?

A. Joan can click the "Sample Report" from the bottom of the Report Center.
B. Joan can click the "Preview Report" from the Report Type section to see what columns will be included in the report.
C. Joan can click the "Add or Remove Columns" feature from advanced settings to see what columns will be included in the report.
D. Joan will need to run the report once to see the details included in the report.

Solutions: