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1. What is the primary benefit of planning high-ROI promotions?
A) They reduce the need for vendor funding contributions
B) They ensure all shoppers receive the same promotional offers
C) They deliver stronger sales per dollar spent, maximizing return
D) They eliminate the need for promotional frequency optimization
2. Which of the following most accurately describes incremental contribution?
A) The volume to be expected when adding an item to a category.
B) The additional item volume realized from the addition of an item.
C) None of these describe incremental contribution.
D) The additional category volume from adding a particular item.
3. Which factor primarily influences how much room is available for a retail assortment?
A) The number of SKUs in the product mix.
B) Shopper preferences and trends.
C) Days of supply and case pack requirements.
D) The number of shoppers that purchase the category.
4. What does store clustering in category management primarily involve?
A) Organizing retail stores alphabetically to simplify inventory management.
B) Focusing solely on increasing sales volume across all stores.
C) Grouping retail stores based on specific characteristics or attributes to manage them more efficiently.
D) Assigning identical product assortments to all stores regardless of location.
5. Which phase of analytics uses past data and models to estimate what's likely to happen next?
A) Generative
B) Predictive
C) Descriptive
D) Prescriptive
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: B |
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