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NEW QUESTION # 13
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?
- A. Update your Salesforce connector user permissions
- B. Update your field mappings by going to Admin > Configure Fields
- C. Locate the relevant documentation and follow the steps to enable.
- D. Contact Pardot Support to enable the necessary connector behavior
Answer: D
NEW QUESTION # 14
Pardot's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include
- A. Don't use false or misleading header information
- B. Tell recipients where you're located
- C. Monitor what others are doing on your behalf
- D. Tell recipients how to opt out of receiving future email from you
- E. Don't use deceptive subject lines
- F. Identify the message as an ad
- G. Honor opt-out requests promptly
Answer: A,B,C,D,E,F,G
NEW QUESTION # 15
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?
- A. Einstein Campaign Insights
- B. Pardot Business Units
- C. Einstein Lead Score
- D. Einstein Behavior Scoring
Answer: A
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_einstein_campaign_insights.htm&type=5
NEW QUESTION # 16
While creating Layout Templates it is possible to Import Layout from certain URL
- A. True
- B. False
Answer: A
NEW QUESTION # 17
Lenoxsoft is transitioning from their current marketing automation platform to Pardot. They have a landing page that they wish to migrate over to Pardot and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Pardot while maintaining the page's existing look and feel?
- A. Import the HTML file into Pardot and apply it to the layout template
- B. Create layout template and import HTML from the landing page URL
- C. Import the HTML file into Pardot and apply it to the landing page
- D. Create a Pardot landing page and import HTML from the landing page HTML
Answer: B
NEW QUESTION # 18
What is available to choose within Repeat Rule
- A. Limit rule matches
- B. Certain Prospects
- C. Days before eligible to repeat rule
- D. Repetition Order
Answer: A,C
NEW QUESTION # 19
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Pardot or set up any custom fields in Pardot.
What should their first step in Pardot?
- A. Manually create and map custom fields in Pardot.
- B. Import leads and contacts from Salesforce into Pardot.
- C. Enable custom field creation via the Salesforce Connector.
- D. Import .CSV file containing custom field data into Pardot.
Answer: A
Explanation:
https://help.salesforce.com/articleView?id=sf.pardot_fields_create_custom_field.htm&type=5
NEW QUESTION # 20
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?
- A. Account-to-Opportunity Matching
- B. First Touch Model
- C. Primary - Campaign Source Attribution
B, Einstein Attribution
Answer: B
NEW QUESTION # 21
What is possible with a trigger in engagement program? [Choose two answers]
- A. Form handler error
- B. File open
- C. Specific email link click
- D. Email link click
Answer: B
NEW QUESTION # 22
How many Scoring Categories is it possible to create
- A. 0
- B. 1
- C. 2
- D. 3
Answer: D
NEW QUESTION # 23
Which is not a standard role in Pardot? [Choose one answer]
- A. Marketing
- B. Sales Manager
- C. Administrator
- D. Sales User
Answer: D
NEW QUESTION # 24
Which is true about Visitor Filters?
- A. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
- B. You can filter by a hostname wildcard
- C. You can the filter by IP
- D. You can filter by a hostname
- E. You can't filter your own company IP
Answer: A,B,C,D
NEW QUESTION # 25
Which objects are synched between Pardot and Salesforce? [Choose two answers]
- A. Opportunity
- B. Case
- C. Order
- D. Account
Answer: A,D
NEW QUESTION # 26
LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Pardot at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone. Which of the following would be the appropriate course of action to take?
- A. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
- B. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
- C. After being given their consent, go into their Pardot account settings and enable operational emails sending.
- D. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
Answer: B
NEW QUESTION # 27
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers
- A. Make a recipient list for the program.
- B. Make a repeating engagement program.
- C. Make a suppression list for the program.
- D. Make a segmentation rule for the program.
Answer: A,B
NEW QUESTION # 28
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
- A. Build dynamic list add criteria as Contact as blank add action as notify assigned user
- B. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
- C. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
- D. Build automation rules add criteria as Contact as blank add action as notify assigned user
Answer: A
NEW QUESTION # 29
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteri a. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?
- A. Completion action
- B. Segmentation rule
- C. Automation rule
- D. Dynamic list
Answer: C
NEW QUESTION # 30
What is true about page actions? [Choose three answers]
- A. You cannot set the prospect's source campaign with page actions.
- B. It is possible to use URL wildcard by adding * to the end of the URL.
- C. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
- D. You cannot use auto responder emails with page actions.
Answer: B,C,D
NEW QUESTION # 31
LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?
- A. Hire an agency to create content.
- B. Start a company blog and promote a few high-quality pieces of content.
- C. Post content from other websites on your own site.
- D. Focus on creating as much content as possible.
Answer: B
NEW QUESTION # 32
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?
- A. Run completion Action on form Request a demo with action notify Admin
- B. Export the submission report & Import
- C. Run completion Action on form Request a demo with action assign to user
- D. Run an automation rule to assign based on the " Request demo " Submission & prospect status field
Answer: D
NEW QUESTION # 33
Marketing is under pressure to provide their sales team with more leads. A Pardot administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers
- A. Improve lead qualification efficiency by using automation rules for prospect assignment.
- B. Increase their scoring threshold to give the Sales team the most qualified leads.
- C. Increase gated content on the website to provide more scoring opportunities.
- D. Improve prospect data by adding fields to existing forms and making them required.
Answer: A,C
NEW QUESTION # 34
LenoxSoft just purchased Pardot and will be migrating to Pardot from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?
- A. Export all the data and assets from the existing tool
- B. Install the Salesforce AppExchange Package and verify the Salesforce connector
- C. Salesforce Connector User has 'Read1 permission to the custom object
- D. Complete the technical setup items and create Pardot users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
Answer: A
NEW QUESTION # 35
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Pardot?
- A. Create a Pardot-hosted form and place it on the website using an iframe.
- B. Create a form handler and enable data kiosk entry mode.
- C. Create a Pardot-hosted form and host it on a separate "Contact Us" landing page.
- D. Create a form handler to link to an existing form on the website.
Answer: B
Explanation:
https://help.salesforce.com/articleView?id=pardot_forms_kiosk_mode.htm&type=0
NEW QUESTION # 36
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Pardot administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?
- A. Offer more conversion points for visitors such as Pardot forms and landing pages.
- B. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
- C. Refine scoring and grading models to only give the Sales team the most qualified leads.
- D. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
Answer: C
NEW QUESTION # 37
What would an Administrator set up to have a document automatically download after a successful form completion?
- A. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
- B. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
- C. Include a link to the content in the Thank You Content of the form.
- D. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
Answer: D
NEW QUESTION # 38
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Salesforce Pardot-Consultant certification exam tests candidates on their knowledge of various Pardot features and functionalities, including lead qualification, lead nurturing, email marketing, lead scoring, and ROI reporting. Candidates should also understand the importance of integrating Pardot with other Salesforce products, such as Sales Cloud and Service Cloud. Pardot-Consultant exam also evaluates a candidate's ability to design and implement Pardot solutions that meet business requirements.
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