[Oct 21, 2023] Prep4sureGuide MB-260 dumps & Microsoft Certified Customer Data Platform Specialty sure practice dumps
Microsoft MB-260 Actual Questions and Braindumps
NEW QUESTION # 35
You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.
Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Web service that contains your model
- B. Output data store path
- C. Entity name
- D. Output data store parameter name
Answer: C,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
NEW QUESTION # 36
You need to implement the out-of-the-box product recommendation model to generate event recommendations for the post-purchase email.
What action must you perform to use this model?
- A. Change the existing semantic mapping type for the event tickets activity.
- B. Include an IsReturn field in the Power Query definition for event tickets.
- C. Upload a product catalog table with categories and prices for event types.
- D. Add an event type id GUID to the event tickets Power Query definition.
Answer: A
NEW QUESTION # 37
You are a Customer Data Platform Specialist. The sales team asks you for an update on its requirement to be able to create a marketing list in Dynamics 365 Sales from audience insights data.
Which validation is necessary to satisfy the sales team's requirement?
- A. Validate loyalty_email field is part of the unified customer entity profile, and it is not merged with any other email from a different source.
- B. Validate ecom_email field is part of the Customer entity profile, and it is not merged with any other email from a different source.
- C. Validate all contacts ingested from Dynamics 365 Sales are included in the segment and the proper filter is applied.
- D. Validate email field is part of the Loyalty Member entity and can be used as a filter when building a segment for export to Dynamics 365 Sales
Answer: A
Explanation:
Ability to use segments from the audience insights to generate marketing lists:
The Sales team needs to generate a marketing campaign based on segment of customers who have a Loyalty email. (loyalty.email)
NEW QUESTION # 38
You are implementing Microsoft Dynamics 365 Customer Insights as the company's Customer Data Platform.
You set up the data sources and start the unification process.
You need to identify the primary table within the Matching conditions page.
Which two criteria should you use to determine the primary table? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Choose the table that has several attributes in common with other tables.
- B. Choose the table that has the most related tables.
- C. Choose the table with the most complete and reliable profile data about your customers.
- D. Choose the Dynamics 365 contact table when this is available as the data source.
Answer: A,C
NEW QUESTION # 39
You are a Customer Data Platform Specialist. You successfully installed the Customer Card Add-in and the required add-in control in Dynamics 365 Sales app. You need to show customer enrichment data from audience insights in the Dynamics 365 Sales application.
Which two statements must be true for you to show the required data on a Customer Card Add-in control?
Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Measure Control is successfully installed and added to the Contact form.
- B. Customer details control is successfully installed and added to the Contact form.
- C. Contacts from Dynamics 365 Sales are included in the audience insights unification process.
- D. Active enrichment is applied to customer profiles.
Answer: C,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/customer-card-add-in
NEW QUESTION # 40
The marketing team wants to create a segment for a new email campaign to invite customers to a series of in-store events.
What should you do first?
- A. Separate the fields in the merged FuttName field and create new fields for first name and last name.
- B. Enable data profiling for the firstname attenuates in the LoyaltyMember and tcommerceCustomer tables
- C. Map attenuates from the LoyattyMember and EeommereeCustomer tables to the Person.FirstNcme semantic type.
- D. Create a merged FirstName field from attributes in the LoyattyMember and EcommerceCustomer tables.
Answer: B
NEW QUESTION # 41
You are a Customer Data Platform Specialist. You are reviewing the system status. You notice that an insights refresh process shows a "skipped" status.
Which system process type should you review to find the step that is blocking the insights refresh from starting?
- A. Enrichments
- B. Segments
- C. Activities
- D. Search
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system
NEW QUESTION # 42
You are a Customer Data Platform Specialist. Your organization is using the Dynamics 365 Customer Insights as the Customer Data Platform.
Your marketing team wants to explore the suggested segments feature and create a segment based on measures.
Which four steps should be performed in sequence to achieve this goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, chat or text message Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/suggested-segments
NEW QUESTION # 43
You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.
You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.
What action should you perform to make sure the merged FullName field contains the most trusted data available?
- A. Edit the merged FullName field and combine fields by most recent based on timestamp in the source entity.
- B. Separate the fields in the merged FullName field, create a new field, and add attributes in priority order.
- C. Edit the merged FullName field and combine fields by least recent based on timestamp in the source entity.
- D. Edit the merged FullName field, combine fields by importance, and manually rank the source entities.
Answer: D
Explanation:
Adding Full Name field to the unified customer record
Full Name is a merged field with the following merging policy
a. loyalty.member.fullname
b. ecom.member.fullname
c. cclubcust.csv.full_name
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities
NEW QUESTION # 44
You implemented Microsoft Dynamos 365 Customer Insights as the Customer Data Platform solution. Now, you are building segments that were requested by the marketing department. One of the segments that is requested is "all customers that made an eCommerce purchase in the last 12 months".
You need to consider the implications of building a segment that uses tables other than Customer Which system behavior should you consider when building multi-table segments?
- A. Choosing different relationship paths can result in different numbers of segment members.
- B. All the rules within the segment need to use the same relationship path.
- C. Dynamics 365 Customer Insights selects the most direct path when there are multiple possible relationship paths available.
- D. Only activities that are related to customer profiles through relationship paths can be used.
Answer: D
NEW QUESTION # 45
You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank.
You finished setting up the different initial data sources. You are starting the unification process.
Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Select the fields you want to include the unified customer profile.
- B. Identify rules for duplication between different entities.
- C. Identify the primary keys and semantic field types within the different entities.
- D. Identify the entities that you need to unify into a single profile.
- E. Identify the prioritization of similar fields between different entities.
Answer: A,C,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/map-entities
NEW QUESTION # 46
You are a Customer Data Platform Specialist. Your company's chief marketing officer (CMO) learns about Dynamics 365 Customer Insights engagement insights capability. Your CMO wants to understand how engagement insights can be used to enhance audience insights.
Which two statements describe the benefits of engagement insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. It allows you to create new customer profiles within engagement insights that can be exported to audience insights.
- B. It allows you to link audience insights and engagement insights environments to enable bidirectional data flow.
- C. It allows you to send new customer leads directly to a marketing automation platform.
- D. It allows you to collect, measure, and understand customer behavior on your website.
Answer: B,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement-insights/overview
NEW QUESTION # 47
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by changing columns with numbers to integer number format, which includes fields such as price, number of purchases, and postal code. You should convert primary key to integer number field if it contains only numbers. Click "Next" and your data is now ready for unification.
Does this meet the goal?
- A. Yes
- B. No
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION # 48
You are a Customer Data Platform Specialist. You need to design a process to share the unified customer profile with the sales team. The sales team uses the Dynamics 365 Sales app for marketing list generation.
Which two conditions must be met to export segments needed by the sales team to the D365 Sales app? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. In order to export segment of customers who have DOB to Dynamics 365 Sales to create marketing lists, a connection to the Dynamics 365 Sales environment must be configured.
- B. Contacts do not have to be present in Dynamics 365 Sales because the export process will create new contact records if they do not already exist.
- C. In order to export segment of customers who have Loyalty email to Dynamics 365 Sales, a connection to the Dynamics 365 Sales environment must be configured.
- D. Dynamics 365 Sales Contacts must be ingested into audience insights as a data source and included in the unified customer profile.
Answer: A,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/export-dynamics365-sales
NEW QUESTION # 49
You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process.
Which new data entity area should you select in the Map phase of the data unification process?
Answer:
Explanation:
Reference:
https://powerobjects.com/customer-insights/microsoft-dynamics-365-contacts-to-customer-insights/
NEW QUESTION # 50
You are a Customer Data Platform Specialist. You are asked to create a household cluster to group profiles that share a set of demographic data points.
Which three actions should you perform in sequence to configure a household cluster? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities#group-profiles-into-households-or-clusters
NEW QUESTION # 51
You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform.
Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all.
You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, email Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement-insights/overview
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/overview
NEW QUESTION # 52
You are a Customer Data Platform Specialist. Your organization is using Power Query when connecting to Data Sources in audience insights. You need to load eCommerce Contacts to audience insights.
Which statement about loading data to audience insights using Power Query is correct?
- A. You must create a separate Power Query data source for each entity you wish to ingest.
- B. Power Query automatically recognizes header rows in files when you use the Text/CSV connector.
- C. After you save a Power Query data source, you have to manually trigger the initial refresh process.
- D. You can add additional entities to the data source using Get Data functionality in the Power Query.
Answer: D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION # 53
You created a Microsoft Dynamics 365 Customer Insights environment for testing by copying the configuration of the production environment.
You need to make sure the new environment is operational and satisfies all relevant requirements.
Which three steps should you perform after creating the new environment? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Enter credentials for the data source that contains sales CRM contacts.
- B. Add role assignments to grant access to marketing team members.
- C. Recreate the data source that contains sales CRM contacts.
- D. Recreate the data source that contains EcommerceCustomer.
- E. Remove export destinations and disable scheduled refreshes.
Answer: A,B,C
NEW QUESTION # 54
An organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights. You need to load eCommerce Contacts to Dynamics 365 Customer Insights using Microsoft Power Query. Which is an appropriate action to take when using Microsoft Power Query to ingest data?
- A. You must select Microsoft Power Query as an import method when creating the data source
- B. After you saw a Microsoft Power Query data source you have to manually trigger the initial refresh process.
- C. You can have Microsoft Power Query automatically recognizes header rows in files when you use the Text/CSV connector.
- D. If a system process uses a Microsoft Power Query data source, you can simultaneously edit the data source.
Answer: D
NEW QUESTION # 55
You are a Customer Data Platform Specialist.
One of the marketing users asked you to create two lists:
All customers that live in Paris, France
All customers that have made more than ten online purchases
You decide to create these lists as quick segments.
Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Data entities
- B. Enrichments
- C. Measures
- D. Intelligence
- E. Profiles
Answer: C,E
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segment-builder#quick-segm
NEW QUESTION # 56
You are a Customer Data Platform Specialist. The chief marketing officer (CMO) asked you to look at different use cases as you are implementing the Customer Insights platform.
Which use case is applicable to either audience insights or engagement insights? To answer, drag the appropriate capability to the correct use case. Each capability may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/engagement-insights/overview
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/overview
NEW QUESTION # 57
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folder within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.
What should you do?
Solution: Clean the data by transforming the first row to be used as headers and remove any special characters in header, defining column types to be appropriate field types, remove any rows with missing primary key, and name the query. Create a full name and full address columns by merging the appropriate columns if they exist. Click "Next" and your data is now ready for unification.
Does this meet the goal?
- A. Yes
- B. No
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION # 58
You are a Customer Data Platform Specialist. The marketing manager at your company wants to understand the training model performance for a customer lifetime value (CLV) model you configured.
What do the possible training model performance grades signify? To answer, drag the appropriate definition to the correct grade value. Each definition may be used once or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, chat or text message Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/predict-customer-lifetime-va
NEW QUESTION # 59
You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform solution. You transferred the management of the platform to a contractor. You want the contractor to manage the existing connections without having administrator access.
Which two statements are correct about allowing contributors to use a connection for exports? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Contributors will see shared connections and can manage every export that uses this specific connection.
- B. Contributors will have their exports removed if their permissions are changed.
- C. Contributors will be able to view or edit the connection after being given permission to use the connection.
- D. Contributors will be able to use the connection if you select them in the 'choose who can use this connection" screen.
Answer: A,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connections
NEW QUESTION # 60
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