[Nov-2023] AD0-E602 Exam Dumps, AD0-E602 Practice Test Questions
Attested AD0-E602 Dumps PDF Resource [2023]
NEW QUESTION # 26
A Real-Time CDP customer wants to share a customer segment using the identity namespace personalEmail.address across marketing channels.
For which destinations must these email addresses be transformed into the SHA256 format as the target identity?
- A. Facebook connection
Salesforce Marketing Cloud connection
Linkedin Matched Audiences connection - B. Linkedin Matched Audiences connection
Google Customer Match connection
Facebook connection - C. Amazon S3 connection
Salesforce Marketing Cloud connection
Answer: A
Explanation:
Google Customer Match connection
Explanation:
According to the Adobe documentation, some destinations require email addresses to be hashed using SHA256 algorithm before they can be used as target identities. These destinations include Facebook, Salesforce Marketing Cloud, Linkedin Matched Audiences, and Google Customer Match. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/ui/destination-actions.html?lang=en#hashing-email-addresses
NEW QUESTION # 27
A client asks a Real-Time CDP Business Practitioner to use a schema in the Real-Time Customer Profile. Which identity must the practitioner set?
- A. Secondary identity
- B. Identity class
- C. Primary identity
Answer: C
Explanation:
According to the Adobe documentation, primary identity is an identity that must be set in a schema in order to use it in Real-Time Customer Profile. Primary identity is an identity that uniquely identifies each profile within a dataset and across datasets within a tenant. Primary identity can be either predefined or custom, but it must have cardinality of one-to-one or many-to-one. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/identity-service/schema.html?lang=en#primary-identity
NEW QUESTION # 28
An Adobe Real-Time CDP Business Practitioner wants to create a batch segment of users for a financial services client who opened account in the last rolling 30 days. The analytics team needs an updated segment count prior to a campaign launch.
What would the practitioner need to do to achieve this task?
- A. Re-create the segment
- B. Segment job
- C. Streaming segment
Answer: B
Explanation:
According to the Adobe documentation, segment job is a feature that allows running an on-demand evaluation of segments using batch datasets and getting an updated segment count within minutes. Segment job can be used to achieve this task by selecting the segment and clicking on "Run segment job" from the action bar. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-job.html?lang=en
NEW QUESTION # 29
A Real-Time CDP Business Practitioner has composed a schema and a dataset has been created that references that schem a. Data is then ingested and stored in the Data Lake.
Which Platform service is the best place to analyze the data to support different use cases?
- A. Data Science Workspace
- B. Query Services
- C. Real-time Customer Profile
- D. Catalog Service
Answer: B
Explanation:
According to the Adobe documentation, Query Services is the best platform service to analyze the data to support different use cases. Query Services enables users to query data stored in the Data Lake using SQL or Spark SQL. Query Services also supports various data formats, such as Parquet, CSV, JSON, or Avro. Query Services can be used for various use cases, such as data exploration, data validation, data transformation, data visualization, or data export. Reference: https://experienceleague.adobe.com/docs/experience-platform/query/home.html?lang=en#query-service-overview
NEW QUESTION # 30
What is an example of a profile namespace?
- A. Display Name
- B. Device name
- C. Segment
- D. Email
Answer: D
Explanation:
An example of a profile namespace is email. A profile namespace is a type or source of identity value that is used to identify a customer across different data sources. Email is a predefined profile namespace that represents the email address of a customer. Other examples of profile namespaces are Phone Number, ECID, or CRM ID
NEW QUESTION # 31
A marketer sets up a new Amazon S3 source in real-time CDR A few days later, the marketer wants to check for any errors with ingestion.
In which two places should the marketer look for ingestion errors? (Choose two.)
- A. Profile details
- B. Source's dataflow activity
- C. Segments detail
- D. Dataset activity
Answer: B,D
Explanation:
According to the Adobe documentation1, dataset activity and source's dataflow activity are two places where ingestion errors can be viewed. Dataset activity shows the status of each batch that is ingested into a dataset, including any errors or warnings. Source's dataflow activity shows the status of each source connection run, including any errors or warnings. Reference: 1 https://experienceleague.adobe.com/docs/experience-platform/sources/ui/monitor.html?lang=en#viewing-ingestion-errors
NEW QUESTION # 32
A data steward is working with a client who has provided geographic dat a. Which labeling option is appropriate to categorize this type of data?
- A. Profile Data
- B. Contractual Data
- C. Identity Data
- D. Sensitive Data
Answer: A
Explanation:
According to the Adobe documentation, profile data is a type of data label that indicates data that describes characteristics or traits of an individual or group, such as demographic information, preferences, or interests. Geographic data can be categorized as profile data, as it describes the location of an individual or group. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/labels/data-labels.html?lang=en#data-labels
NEW QUESTION # 33
Where would a Real-Time CDP Business Practitioner go to search for Profiles by Merge Policy in the Ul?
- A. Profiles > Merge Policy
- B. Profiles > Overview
- C. Profiles > Browse
- D. Profiles > Union Schema
Answer: C
Explanation:
According to the Adobe documentation, Profiles > Browse is where a Real-Time CDP Business Practitioner can go to search for Profiles by Merge Policy in the UI. Profiles > Browse allows the user to search for individual profiles or groups of profiles based on various criteria, such as identity value, namespace, dataset, or merge policy. The user can also view the profile details and timeline for each profile. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/ui/browse.html?lang=en#searching-for-profiles
NEW QUESTION # 34
An Adobe Real-time CDP customer is currently experiencing a low match rate with the Google DV360 connection when sharing cookie-based website retargeting audiences due to users visiting their website from a Safari browser. This customer also has a 70% authentication rate on their website with users logging in with an email address.
What could an Adobe Real-time CDP business practitioner suggest to improve the reach of the customer's website retargeting audiences with Google?
- A. Share the segment using the Google Customer Match connection using hashed email addresses as the target identity
- B. Only send users who have visited the website using another browser (e.g. Chrome)
- C. Share the segment using the Google Customer Match connection using ECID as the target identity
Answer: A
Explanation:
According to the Adobe documentation, Google Customer Match is a type of destination that allows matching profiles based on hashed email addresses, phone numbers, or user IDs with Google users across various Google services, such as Search, YouTube, Gmail, and Display & Video 360 (DV360). This type of destination can improve the match rate for website retargeting audiences, especially for users who visit the website from browsers that block third-party cookies, such as Safari. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/google-customer-match.html?lang=en
NEW QUESTION # 35
An Adobe Real-Time CDP Business Practitioner receives a last-minute request from the marketing department to create segments and make them available as quickly as possible for a campaign going live tomorrow. The segments will use primarily batch datasets, which will not be evaluated for 24 hours.
How can the practitioner speed up the segment evaluation process for these segments?
- A. Evaluate the segment on-demand using the Experience Cloud Edge
- B. Evaluate the segment on-demand using the Segment Service API
- C. Evaluate the segment on-demand using the Segment Query Service
Answer: A
Explanation:
According to the Adobe documentation, Experience Cloud Edge is a type of destination that allows sending segments to Adobe Experience Cloud solutions, such as Adobe Target and Adobe Audience Manager, in real-time. This type of destination can speed up the segment evaluation process by leveraging edge segmentation, which evaluates segments at the edge of Adobe Experience Platform, close to where data collection occurs. Reference: https://experienceleague.adobe.com/docs/experience-platform/destinations/catalog/experience-cloud-edge.html?lang=en
NEW QUESTION # 36
A banking and insurance company has "memberid" as the unique user id for customers who land on their website from Google organic search and authenticate.
Which namespace is recommended to fetch profiles for known customers?
- A. Customer namespace for authenticated id
- B. Custom namespace for memberid
- C. Custom namespace for Google Click ID
Answer: A
Explanation:
According to the Adobe documentation, a custom namespace is a namespace that is created by the user to define a specific type or source of identity value that is not available in the predefined namespaces. A custom namespace for memberid would be recommended to fetch profiles for known customers who land on their website from Google organic search and authenticate, because memberid is a unique user id that is specific to this use case and not covered by any predefined namespace. Reference: https://experienceleague.adobe.com/docs/experience-platform/profile/identity-service/namespace.html?lang=en#custom-namespaces
NEW QUESTION # 37
A Data Steward was recently hired to ensure data governance for a large insurance company. Which two roles will be part of their main job assignment? (Choose two.)
- A. Use data to design new customer experiences.
- B. Creating data policies and applying them to datasets and fields.
- C. Reviewing data, datasets, and data samples to apply and manage metadata usage labeling.
- D. Creating batch integrations and data schemas.
Answer: B,C
Explanation:
According to the Adobe documentation, a Data Steward is a role that is responsible for ensuring data quality, compliance, and governance across the organization. Some of the main tasks of a Data Steward include creating data policies and applying them to datasets and fields, reviewing data, datasets, and data samples to apply and manage metadata usage labeling, monitoring data quality issues and resolving them, etc. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/home.html?lang=en#roles
NEW QUESTION # 38
A Real-Time CDP Business Practitioner is working on a case where there is a data governance policy violation on activating a segment to email targeting destination using a data field from dataset labeled as C4.
Which two are recommended resolutions for this situation to maintain existing data governance policy? (Choose two.)
- A. Modify segment attribute or merge policy
- B. Remove or modify labels of the dataset
- C. Remove or modify data usage policy
- D. Remove segment from destination
Answer: A,D
Explanation:
According to the Adobe documentation, C4 is a type of contract label that indicates data that cannot be used for off-site targeting purposes, such as email targeting destination. To resolve the policy violation, the practitioner can either modify the segment attribute or merge policy to exclude the C4 data field from the segment definition, or remove the segment from the destination altogether. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/dule/dule-overview.html?lang=en#contract-labels
NEW QUESTION # 39
A Real-Time CDP Business Practitioner has to create a new segment of California residents. What field group tile should they drag onto the segment builder canvas?
- A. Events
- B. Attributes
- C. Audiences
Answer: B
Explanation:
According to the Adobe documentation, attributes are fields that describe profile characteristics or traits, such as demographic information, preferences, or interests. Attributes can be dragged onto the segment builder canvas to define segment rules based on attribute values or ranges. In this case, the practitioner can drag an attribute that indicates the state of residence and set it to California. Reference: https://experienceleague.adobe.com/docs/experience-platform/segmentation/ui/segment-builder.html?lang=en#attributes
NEW QUESTION # 40
A Data Steward is asked to create a Data Governance framework.
Which two items must the steward consider during set up within AEP? (Choose two.)
- A. Communication
- B. Labels
- C. Permissions
- D. Policies
Answer: B,D
Explanation:
According to the Adobe documentation, policies and labels are two key components of the Data Governance framework within AEP. Policies are rules that define how data can be used based on data usage labels and destination labels. Labels are metadata tags that indicate the type, purpose, and usage of data and destinations. The Data Steward must consider these items during set up within AEP to ensure data quality, compliance, and governance. Reference: https://experienceleague.adobe.com/docs/experience-platform/data-governance/home.html?lang=en#data-governance-framework
NEW QUESTION # 41
A Real-Time Business Practitioner wants to receive alerts when an error occurs while ingesting data from a source connection. Which method should the practitioner use to enable this?
- A. Create failure alerts in source workflow
- B. Subscribe to source flow run failure alerts
- C. Subscribe to failure alerts from monitoring Ul
Answer: B
Explanation:
According to the Adobe documentation, subscribing to source flow run failure alerts is the method to receive alerts when an error occurs while ingesting data from a source connection. Source flow run failure alerts are notifications that are sent to the user's email address when a source connection run fails due to an error. The user can subscribe to these alerts by selecting the option in the source connection settings. Reference: https://experienceleague.adobe.com/docs/experience-platform/sources/ui/monitor.html?lang=en#subscribing-to-source-flow-run-failure-alerts
NEW QUESTION # 42
An Real-Time CDP Business Practitioner was tasked with building a report that monitored a dataflows Activation rate. Which type of Ingestion would the practitioner need to select within the Monitoring Dashboard to meet this requirement?
- A. Destinations
- B. Profiles
- C. Identities
- D. Sources
Answer: A
Explanation:
According to the Adobe documentation, destinations are endpoints where data can be activated from Adobe Experience Platform, such as email service providers, social media platforms, or analytics tools. The activation rate is a metric that measures how many profiles or segments are successfully activated to a destination within a given time period. To monitor the dataflows activation rate, the practitioner would need to select destinations as the type of ingestion within the Monitoring Dashboard and view the activation metrics for each destination. Reference: https://experienceleague.adobe.com/docs/experience-platform/monitoring/ui/dashboard.html?lang=en#destinations
NEW QUESTION # 43
A publication who is an Adobe Real-Time CDP customer wants to reach users who filled out different forms to subscribe to newsletters on their site. When they create one segment of form 1 the size is 5,000 profiles. When they create a second segment of people who filled out form 2 the size is 10,000 profiles. However, when they create a segment that includes form 1 OR form 2, the number of subscribers is 12,000.
What explains why the segment size which includes both forms is 12,000?
- A. 3,000 people filled out form 1 or form 2
- B. 12,000 people out both form 1 and form 2
- C. 3,000 people filled out both form 1 and form 2
Answer: C
Explanation:
The explanation for why the segment size which includes both forms is 12,000 is that 3,000 people filled out both form 1 and form 2. This can be derived from the following formula:
Segment size of form 1 OR form 2 = Segment size of form 1 + Segment size of form 2 - Segment size of form 1 AND form 2 Plugging in the given numbers, we get:
12,000 = 5,000 + 10,000 - Segment size of form 1 AND form 2
Solving for Segment size of form 1 AND form 2, we get:
Segment size of form 1 AND form 2 = 3,000
NEW QUESTION # 44
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