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NEW QUESTION 20
You are a marketing professional.
You have created a marketing form and want content items to automatically fill in for the customer.
What is a valid form for prefill?
- A. Subscription Center Form
- B. Journey Form
- C. Pre-fill Form
- D. Survey Form
Answer: A
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/form-prefill
NEW QUESTION 21
You have been tasked with creating the structure necessary to include dynamic content in email messages.
Which three types of items can be placed in a message as dynamic values? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Your company's phone number
- B. Values from a specific Case record
- C. Social media links
- D. Your company's postal address
- E. Subscription-center link
Answer: C,D,E
Explanation:
Section: Topic 5, Create and manage marketing emails
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email- content#content-settings
NEW QUESTION 22
You are a functional consultant at Contoso. The EMEA sales manager wants you to configure Contoso's
landing page settings to capture activities by existing leads and contacts located in Belgium.
You already configured the Default Marketing Page Configuration for Landing pages.
What should you do next to achieve your goal?
- A. Update the Belgian landing page Matching Strategy.
- B. Update the Matching Strategy for the landing page in the Customer Journey.
- C. Update the Default Matching Strategy located in Marketing settings.
- D. Update the Default Matching Strategy located in Landing Page settings.
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-landing-pages
NEW QUESTION 23
You have been tasked with creating a Customer Journey Template that will be used as a starting point by
others. Your template must be in French, run every 6 months, and be used to send emails to all of the Contacts
and group the journeys by the contacts account.
Which template contains all of the necessary elements to meet these requirements?
- A. Purpose: Sales, Target: Accounts. Language: French. Is recurring: No
- B. Purpose: Multipurpose. Target: Contacts. Language: French. Is recurring: Yes
- C. Purpose: Multipurpose. Target: Accounts. Language: French. Is recurring: Yes
- D. Purpose: Sales, Target: Contacts. Language: French. Is recurring: Yes
Answer: C
Explanation:
Explanation
The Target must be set to Accounts for the required grouping (and recurring must be Yes).
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/customer-journeys-create-automated-campaigns
NEW QUESTION 24
You are the manager of Internet sales for your company.
You have been asked to create and distribute a post-purchase survey to both registered and guest customers
purchasing on your site.
Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer
presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. An optional invitation email, utilizing either a direct email or an email template, may be sent to each
potential non-anonymous respondent. - B. All respondents will receive the exactly same hyperlink to connect them to the survey that you are
inviting them to complete. - C. When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or
non-anonymous respondents. - D. As an option, the design of your survey can include a limitation that restricts multiple completions by a
single non-anonymous respondent.
Answer: A,C,D
Explanation:
Explanation
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/distribute-survey
NEW QUESTION 25
You are a marketer for Contoso Ltd. You plan to create a survey asking how much people like Contoso's products.
You need to ask a series of single answer questions and have a rating scale for the answers, so the respondent can select a value from the scale to answer each question, Which type of question should you add to your survey?
- A. Likert
- B. Rating
- C. Choice
- D. Net Promoter Score
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/available-question-types
NEW QUESTION 26
You are a marketing professional who is creating a marketing page.
Which three design elements are available to you? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Text Element
- B. Content Block Element
- C. Survey Element
- D. Event Element
- E. Divider Element
Answer: A,B,E
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/create-deploy-marketing-pages
NEW QUESTION 27
DRAG DROP
You are a marketing administrator.
You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside world.
Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
Answer:
Explanation:
Section: Topic 3, Create and manage marketing forms and pages
NEW QUESTION 28
You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso is expanding to other
countries/regions and you need to translate one of your English surveys into French.
Which step should you take to translate the survey so that all of your existing segments and journeys remain
intact?
- A. Create a branched survey that asks the language preference. Then, display the appropriate translated
section. - B. Set the form to multilingual, add French, and then translate the labels.
- C. Update the existing survey, and translate the labels to French.
- D. Clone the survey, and translate all labels to French.
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/create-multilingual-survey
NEW QUESTION 29
DRAG DROP
You need to create a lead scoring model based upon fixed rules as well as behavior rules.
Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type.
Each scenario may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
Answer:
Explanation:
Section: Topic 4, Manage leads
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
NEW QUESTION 30 
You want to create a method that will alert sales people when a lead is ready to be sold to.
This method should automatically move the lead to the Sales-Acceptance stage of the lead life-cycle.
Which four steps must you take, in order to complete your task? (Choose four.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring
NEW QUESTION 31 
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data
type. Each data type may be used once, more than once or not at all. You may need to drag the split bar
between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-and-examples-
NEW QUESTION 32
Note: In this section, you will see one or more sets of questions with the same scenario and problem.
Each question presents a unique solution to the problem, and you must determine whether the solution
meets the stated goals. More than one solution might solve the problem. It is also possible that none of
the solutions solve the problem.
You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso has multiple Facebook pages for
products and services. Your marketing team has issued a help ticket stating that their Facebook Marketing
posts have stopped working as of yesterday.
Solution: You enable social media in the default marketing settings to resolve the ticket.
Does this meet your goal?
- A. No
- B. Yes
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-social-media
NEW QUESTION 33
Drag and Drop Question
You are a marketing administrator.
You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside world.
Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
NEW QUESTION 34 
You have been asked to add the German language to the Customer Satisfaction Survey. The survey is
currently only available in the default English language.
You need to configure Dynamics 365 Customer Voice to display the German language option.
Which four steps should you take, in sequence, to complete your task? To answer, move the appropriate
actions from the list of steps to the answer area and arrange them in correct order.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/create-multilingual-survey
NEW QUESTION 35
You need to create a customer journey for a global campaign related to the latest Contoso course offerings. All
operating regions need to be covered.
Based on best practices, how many customer journeys and marketing emails do you need to create?
- A. 2 marketing emails and 2 customer journeys
- B. 1 marketing emails and 1 customer journey
- C. 4 marketing emails and 4 customer journeys
- D. 5 marketing emails and 5 customer journeys
Answer: D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/customer-journeys-create-automated-campaigns
NEW QUESTION 36
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
References:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-andexamples-in-microsoft-dynamics-marketing
NEW QUESTION 37
You are a marketer for Contoso Ltd. You plan to create a survey asking how much people like Contoso's
products.
You need to ask a series of single answer questions and have a rating scale for the answers, so the respondent
can select a value from the scale to answer each question,
Which type of question should you add to your survey?
- A. Likert
- B. Rating
- C. Choice
- D. Net Promoter Score
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/available-question-types
NEW QUESTION 38
You have a customer journey that sends an email, creates a phone call activity and sends a text message.
Which set of actions must you take to activate your customer journey?
- A. Check for Errors, then Go Live.
- B. Check for Errors, then Publish
- C. Validate, then Go Live.
- D. Validate, then Publish.
Answer: A
Explanation:
Section: Topic 6, Manage customer journeys
Explanation/Reference:
NEW QUESTION 39
You are a functional consultant at Contoso, Ltd. Your company has a current Dynamics 365 Marketing
instance and would like to migrate to a new instance. In order to save time, management has decided to
replicate the current instance configuration and data using the Configuration Migration tool for Dynamics 365.
You have to validate that both instances (source and destination) are on the same version, and then perform the
transfer.
Which four steps must you take, in sequence, to achieve your goal? To answer, move the appropriate actions
from the list of steps to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/transfer-data
NEW QUESTION 40
Drag and Drop Question
You have been asked to create a report that shows your company's customer journeys by status reason.
Which Status Reasons correspond to the descriptions? To answer, drag the appropriate Status Reason to the correct description. Each Status Reason may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/go-live
NEW QUESTION 41
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