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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

Question 1

You are a Search Engine Marketing consultant for a company that sells sunglasses online. The company has asked you to help them install and configure Google Analytics. During the Google Analytics configuration you tell the client that you can create three types of goals for their website to track goal completion. Which one of the following is not one of the goals you can configure with Google Analytics?

A. Pages per visit
B. URL destination goal
C. Referrers
D. Time on site goal

Question 2

When you open Google Analytics for reporting, there are six categories of reporting. Which of the following is one of the six categories of Google Analytics reporting?

A. Visitors
B. Sales
C. Referrers
D. IP Addresses

Question 3

You help manage the marketing, promotion, and website of a company that sells software design services online. You are reviewing the Google Analytics as seen in the figure below. In the below figure, what does the highlighted section represent in Google Analytics?

A. Bounce rate is the percentage of visits that were bounced, or redirected, from your URL to another page.
B. Bounce rate is the percentage of visits in which the person left your site from the landing p age.
C. Bounce rate is the percentage of visits in which the person navigated away from your landing page to another page within your URL.
D. Bounce rate is the percentage of visits in which the person came to your site from another URL.

Question 4

Joey has installed the Google Analytics code into all the pages of her site. She wants to make certain she has installed the code properly. Which of the following is the most efficient method that Joey can use to confirm she has installed the Google Analytics code properly?

A. She should use the Google AdWords Editor to test each page of her site.
B. She should use the Google Analytics Test feature on the Google Analytics home page.
C. She should use the SiteScan tool on her site.
D. She should visit each page of her site and then compare the traffic in Google Analytics cent er.

Question 5

If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an exact match then which of the following would you choose?

A. [pink umbrellas]
B. "pink+umbrellas"
C. Pink umbrellas
D. "pink umbrellas"

Solutions: