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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

A) Web Conversion
B) Manual Engagement
C) Email Engagement

2. Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.
Which no-code features should be implemented to accomplish this?

A) Salesforce CDP and Einstein Engagement Scoring
B) Journey Builder and Engagement Split
C) Automation studio and Query Activity

3. An insurance company has launched a new campaign to targetIndividuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?

A) Create a data filter on the data extension.
B) Filter the.csv file before import.
C) Write a query to create a filtered data extension.

4. Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?

A) Publication Lists
B) Journey Builder Sends
C) List Unsubscribes

5. Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

A) An automation that contains several recurring emails and decisioning points
B) An automation that deletes old data extensions, emails, and reports
C) An automation that Imports subscriber data regularly and updates key data extensions

Solutions: