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| Section | Objectives |
|---|---|
| Account Configuration and Administration | - System setup and account provisioning
|
| Audience Segmentation and Data Management | - Data feeds and integrations
|
| Deliverability and Compliance | - Authentication and domain setup
|
| Campaign Design and Program Canvas | - Program Canvas workflows
|
| Analytics and Reporting | - Dashboards and monitoring
|
1. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
A) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
B) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
C) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
D) Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
E) Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
2. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
A) In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
B) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
C) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
D) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
3. You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test dat a. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?
A) When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
B) The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
C) You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
D) You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.
4. Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?
A) It is not possible to store an Entry Tracking variable in a PET table.
B) Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
C) Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
D) Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
5. You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?
A) <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
B) <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
C) <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
D) <document="${//all content/. . /acme_marquee.htm}">
Solutions:
| Question # 1 Answer: B,C,D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: A |
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