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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Which objects are synched between Marketing Cloud Account Engagement and Salesforce?

A) Opportunity
B) Case
C) Order
D) Account

2. LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A) Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
B) Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
C) Create an automation rule that adds prospects to static lists to feed new programs after each entry.
D) Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.

3. A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A) The app will create unique datasets for each business unit.
B) Each dashboard will have an option to filter by business unit.
C) There is an option to create a unique app for each business unit or one joined app for all business units.
D) Each business unit can only have one associated B2B Marketing Analytics app.

4. LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

A) Email Preference Center and Dynamic Public List
B) Static Public List and Automation Rule
C) Salesforce Engage and CRM Visible List
D) Email Preference Center and Static Public List

5. LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?

A) Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.
B) Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.
C) Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.
D) Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.

Solutions: