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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?

A) The data extension was not configured as sendable.
B) Contact Builder was not configured properly.
C) The email address in All Subscribers is prioritized.
D) Data retention settings were incorrect in the data extension.

2. When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.
What could explain this behavior?

A) The user gets Added to a blocklist that causes an Enterprise level unsubscribe
B) Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
C) Data in data extensions corresponding to the customer
D) The user Is getting deleted from the AN Subscribers list

3. A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?

A) Query Studio
B) Cloud Pages
C) Synchronized Data Sources.
D) Journey Builder

4. A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers

A) Change impacts all users
B) Security risk of unauthorized users for longer timeout settings
C) Best practice suggests a 20-minute timeout setting
D) Frustration of users upon timeouts
E) Typical length of time users spend in Marketing Cloud

5. Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?

A) Security Settings
B) Installed Packages
C) Salesforce Integration
D) Data Management

Solutions: