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GCCC Strategic Communication Management Professional Sample Questions:

1. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

A) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
B) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.
C) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.
D) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.

2. What is the MOST important factor to consider when adopting a communication practice or method from another company?

A) Alignment with company brand
B) Preference of project sponsor
C) Psychographics of stakeholders
D) Alignment to business objective

3. An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

A) Securing ad space in the most relevant media
B) Informing opponents of the project about the project's environmental benefits
C) Developing awareness of the project among new audiences
D) Providing the community and media with a fact sheet about the project's benefits

4. When developing a strategy for announcing company news, such as a leadership transition that is not covered by industry regulations, the reason why organizational leaders and employees are engaged FIRST is:

A) leaders need to feel important so they want to be notified first.
B) to ensure they have the information needed to communicate with others.
C) media tends to distort messages.
D) so there is time to print new business cards.

5. Which of the following is a well-formed SMART communication objective?

A) Increase staff awareness of industry code of ethics during this fiscal year.
B) Produce an eight-page ethics brochure and distribute it to 12,000 employees.
C) Run a town hall meeting at a hotel in Dallas, Texas, on 30 March.
D) Sixty percent of employees enroll in ethical behavior training by 12 June.

Solutions: